Kelly Mooney has been a consumer-centric marketing innovator for 20 years, and is the President of Resource Interactive. She co-authored The Ten Demandments: Rules to Live by in the Age of the Demanding Consumer, one of the first marketing books to showcase the consumer's perspective.
A popular blogger, frequent keynote speaker and expert commentator, her perspectives have been covered by media outlets including The Wall Street Journal, Business Week,Fortune, Inc. Nita Rollins, Ph. She earned her Ph. Du kanske gillar. Permanent Record Edward Snowden Inbunden. Hooked Nir Eyal Inbunden. Spara som favorit.
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Seller Inventory Book Description New Riders. Seller Inventory NEW Kelly Mooney ; Nita Rollins. Publisher: New Riders , This specific ISBN edition is currently not available. Of course we need to honor that, but how can we make that feel important in ? Andy: One thing I love about what happens at Open Signal is that it delivers on the original promise of cable access: everybody can make TV!
But there were so many hurdles to actually do that, because the technology and tools were not really accessible. I love that Open Signal is delivering on that promise. So, you can make something here, and then take it out into the world. Open Signal gives you the tools and a platform.
We did a good amount of research at the start of the project to get a feel for what people right here in this neighborhood and also broadly around the city knew about Portland Community Media, and what they thought about it. And it was just not a name that people held on to. And I see that changing now, which is wild to me. I talk to people in the community about work sometimes, and they talk about the resources that are here.
Andy: When Justen first talked to us about this project, it did go pretty quickly, like Rebecca said, from a rebrand to a transformation. But it very quickly became clear that it needed a new name, not just because of the transformation, but because of some of the connotations with Portland Community Media, which is a combination of three words that kind of makes you stumble around as you say it.
So, we wanted to rethink what kind of a name it had. We wanted it to be a positive banner that people can rally behind. It takes a lot of time to think of words and connotations and put them together.
We ended up on Open Signal because both of those words were core to the meaning of the organization. We liked that it could be a description: the signal is open. It was a lot of fun because there were so many things we were working with in terms of the meaning of the organization, and its context within the community. And, it sounded good too! Bess: Absolutely. It sounds very contemporary.
Based on your past work, it seems like this project was a perfect fit for Rumors. Do you have any advice for designers who are trying to find clients that fit their voice? Andy: The easy response is: only show the work you want to get.
Only make public and share and talk about the kind of work you want to get, and that can be both the way that something looks formally, or it can be the kind of client. And, I think that was exacerbated by the fact that the design process was really fast. Justen started on the rebrand almost immediately after he was hired, so I think we learned a lot about gaining trust, and then making changes.
The Open Brand: When Push Comes to Pull in a Web-Made World [Kelly in partnership with AIGA Design Press, "The O""pen Bran""d" illuminates both the. Editorial Reviews. Review. "First open this book. Then open your mind. Then open your brand The Open Brand: When Push Comes to Pull in a Web-Made World (AIGA Design Press) - Kindle edition by Kelly Mooney, Nita Rollins. Download.
We wanted to indicate that we are still community centric. So, we prioritized, because community is always going to be the core of what we do.
https://acibsurlata.ml Andy had to do so many presentations to producers, the city, the board… and he sold the shit out of it every time. Getting buy in was really a challenge. The brand itself is only as true or real as what you do with it. What does the organization do with it? Rebecca: Some people voiced a concern about the change in our brand, but what they were really concerned about was the organization, and if its values were about to change. And nobody, from producers to staff, had any concerns about that. Rebecca: I think that impacts how we talk about the organization, for sure. But yeah, absolutely, it has never been more relevant to have this kind of resource.